Strategic marketing for a Web 2.0 world
The world of media is changing, and that directly effects how you interact with customers, prospects, investors and the media. Social media has changed the way people communicate, both in the business world, among friends, both online and off.
Have your communications changed to incorporate this new direct channel? How exactly do you do that when you don’t understand it, or your boss doesn’t get it?
Today, the whole approach to marketing is different. The connected world of social networks, blogs and other people-generated content means you’ve got a challenge to reach more and more niche audiences. It’s hard to grasp how to use and even benefit from the ever-dizzying array of social media.
I don’t see it as a challenge. To me, its an opportunity…
An opportunity that you — marketer, CEO, PR pro, customer service manager — can now sit closer to your customers than ever before. You can use the free feedback loop of the social web to understand what customers want, what motivates influencers and enthusiasts and how to reach them better (in a way they want). Then, on the back end, see how its all working for you so you can deliver those needed results — sales, clicks, page views, downloads, sentiment, conversations - whatever it is you’re measuring.
If you want to do that, I can help. I’ve worked in social media - both as a vendor of a technology, as well as a marketer using these tools and approaches. I understand them as a personal user, a corporate marketer and a technologist.
To me, social media are tools you use as part of an integrated business strategy, but there are three important keys to remember when investing in social media as part of an overall strategy:
- start with research and listening
- expect to experiment, fail and learn
- keep at it for a while to nurture results
Find out more about my services to see if I am the right person to help. Not sure what you need? Contact me and let’s talk.
